WELL-BEING FROM THE ROOTS UP

Is Just to to travel back a little to understand that nutrition is the study of how what we eat impacts our health and vitality. 6,000 thousand years ago when we were hunter gatherers, our ancestors already discovered it their way. Life was about what we ate, what made us sick or energy drained could cause that a saber-toothed tiger surprised us, so we quickly discarded it, while what filled us with energy and strength to escape, explore, or chase antelopes was immediately on the menu.

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That’s to say that 6,000 thousand years ago we discovered that food is the origin of vitality, but it seem that over time we completely forgot it.

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Traveling to the root, is not only a journey in time, it can also be a journey to discover the causes of something, going to the root of a problem means understanding it and analyzing it bit by bit until you find what causes it, It’s perhaps the smartest way to solve it; ironically most people prefer to stay with the solutions that are out there floating on the surface. Traveling towards the root is to investigate, explore and analyze to better understand ourselves as human beings.

The visual solution also appeals to a journey through time, towards the Stone Age, that’s why our materials and main elements are rocks, woods, fruits, raw textures and our illustrations are a representation of the cave paintings in which we wanted to maintain the visual idea of ​​a healthy coexistence between humans and the natural environment.