Bad nutrition is mostly a cultural problem. Some people say that eating this is good for that and others that eating that is not good; so the everyday "experts" have made sure that "eating well" has become a broken phone that directly carries to eat badly. The purpose of MACA a nutrition center is to teach people to eat again and challenge all those misconceptions they have about nutrition.

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That’s why we decided to change the communication strategy of the brand, leaving aside the style that normally characterizes the nutrition sector to create a more fun universe that would make “Play” into its teaching method so we could start to change the wrong image that people have about eating healthy.

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