Uncovering Birth is a doula training and natural childbirth mentorship brand led by childbirth educator and doula Eyla Cuenca. UB seeks to defy existing preconceptions about natural childbirth, inviting people to embrace it as an empowering and transformational journey for women and the world alike.
SOUL:
EMPOWERING AND TRANSFORMATIVE
Being conscious about our birth as the deepest access point for human connection and healing holds a deeply transformative and powerful potential, capable of empowering women and positively impacting society as a whole.
VISUAL APPROACH:
REFINED PSICHODELIA
By combining seemingly contrasting elements, psychodelia, rawness and refinement, this visual concept creates a bold, dreamy, and intriguing aesthetic.
SCOPE:
Brand Strategy, Narrative, Visual Identity, Illustration, Art Direction
